Email Campaign Brief

A Claude skill that interviews you and produces a tight, opinionated email campaign brief — in Markdown, Word, or HTML.

Built for the way email teams actually work

It does more than fill in a template — it pressure-tests your thinking and writes the fiddly bits.

Market research

Pressure-tests your inputs with light web research — competitor sends, audience signals, and benchmarks — so the brief reflects reality, not guesswork.

Recommendations

Offers one to three sharp, research-backed suggestions specific to your campaign — segmentation, layout, or a newer technique — for you to accept or reject.

Sample layout & content

Generates a content-block table — hero, body, CTAs, footer — with directional draft copy tuned to your audience and single-minded idea.

UTM code generation

Builds consistent UTM tracking parameters with sensible defaults from your ESP and campaign name — never an afterthought, always in the brief.

Memory

Remembers your brand, ESP, compliance scope, owners, and output format across sessions, so it never re-asks what you told it last time.

Install it in Claude

Download the .skill file above (it's a zip archive).
Unzip it into your skills directory — for Claude Code that's ~/.claude/skills/:
```
unzip email-campaign-brief.skill -d ~/.claude/skills/
```
Confirm the unpacked folder is named email-campaign-brief, then restart Claude so it picks up the skill.
Ask Claude something like “write a brief for my next email campaign” — the skill takes it from there.

Full install instructions · About Agent Skills

Open source

Email Campaign Brief is free and open source under the AGPL-3.0 license. Contributions, issues, and ideas are very welcome.

GitHub repository Open an issue

Write a sharper brief in minutes

Download the .skill