Email Brief Skill
A Claude skill that interviews you and produces a tight, opinionated email campaign brief — in Markdown, Word, or HTML.
Download the .skill View on GitHubA Claude skill that interviews you and produces a tight, opinionated email campaign brief — in Markdown, Word, or HTML.
Download the .skill View on GitHubIt does more than fill in a template — it pressure-tests your thinking and writes the fiddly bits.
Pressure-tests your inputs with light web research — competitor sends, audience signals, and benchmarks — so the brief reflects reality, not guesswork.
Offers one to three sharp, research-backed suggestions specific to your campaign — segmentation, layout, or a newer technique — for you to accept or reject.
Generates a content-block table — hero, body, CTAs, footer — with directional draft copy tuned to your audience and single-minded idea.
Builds consistent UTM tracking parameters with sensible defaults from your ESP and campaign name — never an afterthought, always in the brief.
Remembers your brand, ESP, compliance scope, owners, and output format across sessions, so it never re-asks what you told it last time.
You don't need a Dyspatch account to use this skill — the standard version is tool-neutral and works with any ESP. But if your team produces email in Dyspatch, there's a dedicated variant that grounds the sample layout in your account's real modules and blocks, so the brief references components you can actually drop in.
Download the Dyspatch .skill.skill file above (it's a zip archive).~/.claude/skills/:unzip email-campaign-brief.skill -d ~/.claude/skills/email-campaign-brief, then restart Claude so it picks up the skill.Email Campaign Brief is free and open source under the AGPL-3.0 license. Contributions, issues, and ideas are very welcome.
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